
Screenshot story
The sequence hooks travelers with the breadth of available experiences before highlighting risk-mitigation features like free cancellation and social proof. It concludes by emphasizing accessibility across budgets and locations, backed by 24/7 support and a loyalty program.
iPhone gallery
Select any frame to study its layout, content, and palette.
Observed in the listing
Across 8 frames, Viator most often uses floating device composition and device treatment with solid backgrounds. 8 frames include visible caption copy.
Frame 1
From outdoor adventures to wine tastings - we have something for everyone
Frame 2
...and save your favs for later with wishlists
Frame 3
Travel hiccups? Cancel for free
Frame 4
Read real reviews that matter to you
Frame 5
Lavish or low-key... We have experiences for every budget.
Frame 6
Search nearby activities, no matter where you are
Frame 7
Around-the-clock customer service
Frame 8
Plus, start earning Viator Rewards
Explore by detail
Design analysis
Viator utilizes a sophisticated collage-style aesthetic that blends device frames with high-impact graphic elements. A key strategy is the 'cutout' lifestyle imagery-subjects like the woman in the inner tube or the Segway rider are removed from their backgrounds and outlined in white, creating a tactile, scrapbook feel. The color story is split into two halves: the first four screens use a vibrant forest green background to highlight discovery and trust, while the final four shift to midnight blue to emphasize utility and service. Designers should take note of the 'floating card' technique used in several slides to pull specific UI elements (like a review or a cancellation policy) out of the device frame, making them the primary focal point without losing the context of the app's interface.
Keep exploring