Viator

Viator utilizes a sophisticated collage-style aesthetic that blends device frames with high-impact graphic elements. A key strategy is the 'cutout' lifestyle imagery-subjects like the woman in the inner tube or the Segway rider are removed from their backgrounds and outlined in white, creating a tactile, scrapbook feel. The color story is split into two halves: the first four screens use a vibrant forest green background to highlight discovery and trust, while the final four shift to midnight blue to emphasize utility and service. Designers should take note of the 'floating card' technique used in several slides to pull specific UI elements (like a review or a cancellation policy) out of the device frame, making them the primary focal point without losing the context of the app's interface.