Gojek

Gojek employs a color-coded service system to manage its super-app complexity: mobility and logistics use brand green, while food and groceries shift to a warm coral red. This helps users mentally categorize the features as they swipe. The layout uses floating devices with exaggerated UI callouts-large green or pink tooltips-that highlight the most critical data points: price and arrival time. Copywriting is repetitive and rhythmic, ending almost every slide with 'AFFORDABLE FARE/PRICE' to lower the psychological barrier to entry. Designers can steal the use of patterned backgrounds (subtle dots/grids) to add depth to flat designs and the way secondary floating icons above the devices clarify the service type (car, bike, box) instantly.