Klook

Klook utilizes a 'floating device' layout that effectively bridges digital utility with real-world travel inspiration. By placing the UI over scenic destination photography, they visualize the outcome of using the app. The design strategy leans heavily on a high-saturation orange brand color to drive urgency and energy, while 'popped-out' UI components-like review stars, QR codes, and chat bubbles-act as visual focal points that break the rectangular grid of the phone. Copywriting is highly functional, prioritizing features like 'Instant confirmation' and 'Free cancellation' to reduce traveler anxiety. Designers can learn from the use of floating accent shapes (blobs and stars) which add a sense of playfulness and modernity, preventing the information-heavy booking screens from feeling too clinical.