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4.8
490.1K ratingsScreenshot story
The set starts with a strong value proposition of being an all-in-one travel solution, then methodically highlights price-saving features, specific search verticals like hotels and cars, and ends with a tool for managing the entire trip itinerary.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 7 frames, KAYAK most often uses floating device composition and device treatment with solid backgrounds. 7 frames include visible caption copy.
Frame 1
All-in-one travel app.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, confident, direct
Frame 2
See the cheapest dates
- Composition / device
- floating device
- Content
- feature callout
- Background
- solid
- Copy treatment
- top, benefit led, functional
Frame 3
Search and Compare
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, clear, instructional
Frame 4
Get deal alerts
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, proactive, helpful
Frame 5
Unlock unique mobile deals
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, exclusive, enticing
Frame 6
Find the perfect car for an epic road trip
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, aspirational, descriptive
Frame 7
Plan and book your trips
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, organized, useful
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Design analysis
What makes this set work
KAYAK utilizes a highly structured layout that pairs bold, large-format typography with isolated UI modules. By using a 'floating card' effect within a device frame, they focus the user's attention on specific functional elements-like the price-coded calendar or flight comparison lists-rather than showing full, busy screens. The copywriting is purely action-oriented, starting every caption with a verb. A standout design choice is the use of categorical icons (calendar, magnifying glass, bell) placed above the headlines, which acts as a quick visual shorthand for the feature's utility. Designers should emulate this high-contrast approach: keeping the background pristine white allows the orange brand accents and colorful UI indicators to signal importance without visual noise.
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