
Screenshot story
Doji introduces users to its core AI 'try-on' technology before expanding into style discovery, personal look creation, community curation, and seamless integration with external shopping browsers.
iPhone gallery
Select any frame to study its layout, content, and palette.
Observed in the listing
Across 8 frames, Doji most often uses floating device composition and device treatment with solid backgrounds. 8 frames include visible caption copy.
Frame 1
Try on clothes with your likeness
Frame 2
Get style inspiration tailored to your taste
Frame 3
Create new looks from scratch
Frame 4
Save your favorites to showcase your style
Frame 5
Curate looks based on style, theme or occasion
Frame 6
Follow friends and tastemakers
Frame 7
Share looks with everyone
Frame 8
Use Doji directly in Safari 🧭
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Design analysis
Doji utilizes a minimalist 'high-fashion editorial' aesthetic, characterized by clean white backgrounds, elegant serif typography, and high-contrast UI elements. The layout is remarkably consistent, using a centered floating device frame that provides ample negative space, mirroring the luxury e-commerce environments it serves. Copywriting is direct and utility-focused, emphasizing the core value proposition of AI-powered personalization. The repetitive use of specific avatars, like the pink-haired model, adds a 'social profile' narrative that bridges the gap between a utility tool and a community platform. Designers can emulate this approach by prioritizing high-quality, cutout-style product imagery and maintaining a rigid, grid-based consistency that lets the fashion content remain the focal point without UI interference.
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