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4.9
7.2M ratingsScreenshot story
The journey starts with a promise of finding gifts for anyone, moves through curated discovery modes and tracking features, and concludes with personalized shopping tools like visual search and direct seller communication.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 8 frames, Etsy most often uses floating device composition and device treatment with solid backgrounds. 8 frames include visible caption copy.
Frame 1
Get something for anyone and any occasion.
- Composition / device
- floating device
- Content
- onboarding
- Background
- solid
- Copy treatment
- top, broad, welcoming
Frame 2
Explore gift guides for ideas and inspo.
- Composition / device
- floating device
- Content
- feature callout
- Background
- solid
- Copy treatment
- top, inspirational, helpful
Frame 3
Discover thoughtful gifts for all your favorite people.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, warm, community focused
Frame 4
Let them know their gift is on the way!
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, enthusiastic, practical
Frame 5
Shop deals made for you.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, value driven, direct
Frame 6
Save your faves and get personalized picks.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, benefit led, personal
Frame 7
Snap a photo to search and discover more on Etsy.
- Composition / device
- collage
- Content
- feature callout
- Background
- solid
- Copy treatment
- top, instructive, innovative
Frame 8
Chat with sellers on the go.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, reassuring, social
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Study the system behind the set
Design analysis
What makes this set work
Etsy employs a 'rainbow' strategy, using a different high-saturation solid background for every slide to create a sense of variety and abundance. The design system is remarkably consistent: large, centered sans-serif captions at the top, followed by a white device frame. They lean heavily into 'Gift Mode,' showing niche personas like 'The Cheese Lover' to prove the app's catalog depth. A designer can steal their approach to feature-shaping-instead of just showing a feed, they show the 'outcome' of using the app (e.g., the tracking notification). The copywriting is functional but warm, matching the brand's handmade aesthetic while maintaining the efficiency expected of a top-tier e-commerce platform.
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