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4.8
6.6K ratingsScreenshot story
The journey begins by framing the app as a holistic life tool with industry accolades, then demonstrates core utility through writing and task management, before highlighting advanced creative and AI capabilities, finally concluding with a checklist of technical power-features.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 8 frames, Craft most often uses floating device composition and device treatment with gradient backgrounds. 8 frames include visible caption copy.
Frame 1
Tools to Craft your life
- Composition / device
- collage
- Content
- social proof
- Background
- gradient
- Copy treatment
- top, aspirational, benefit led
Frame 2
Write offline, sync instantly
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, functional, reliable
Frame 3
Stay on top of your tasks
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, organized, calm
Frame 4
Craft beautiful docs
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, creative, elegant
Frame 5
Plan and reflect daily
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, mindful, structured
Frame 6
Write and edit with AI
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, modern, helpful
Frame 7
Build powerful collections
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, empowering, focused
Frame 8
Everything you need
- Composition / device
- flat ui panel
- Content
- feature callout
- Background
- gradient
- Copy treatment
- top, comprehensive, confident
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Study the system behind the set
Design analysis
What makes this set work
Craft’s screenshot strategy is a masterclass in editorial-inspired product marketing. By utilizing an olive green and parchment-based color palette, they distance themselves from the typical 'electric blue' tech aesthetic, opting for a vibe that feels more like a physical stationery brand or high-end magazine. The typography choices-specifically the mix of clean sans-serif headers and elegant serif document bodies-reinforce this 'craftsmanship' identity. Designers should emulate how they use soft, blurry background gradients that change slightly per slide to maintain visual interest without distracting from the UI. The final slide’s use of high-contrast icons and hand-drawn annotations (like the 'Offline mode' circle) provides a human touch that makes the technical robustness feel accessible and tactile.
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