View on App Store
4.9
795.6K ratingsScreenshot story
The journey begins by immersing the user in authentic streetwear culture before transitioning into seasonal commerce opportunities and core product discovery. It concludes by incentivizing long-term engagement through the adiClub rewards system and exclusive early-access 'drops.'
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 8 frames, adidas most often uses floating device composition and device treatment with illustrated backgrounds. 7 frames include visible caption copy.
Frame 1
lifestyle presentation
- Composition / device
- lifestyle photo
- Content
- lifestyle
- Background
- photo
- Copy treatment
- none, neutral
Frame 2
PUT YOUR BEST FIT FORWARD WITH BACK TO SCHOOL SHOPPING
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- photo
- Copy treatment
- top, energetic, seasonal
Frame 3
FIND THE LATEST ADIDAS SNEAKERS
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- illustrated
- Copy treatment
- top, bold, direct
Frame 4
DISCOVER STREETWEAR STYLES
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- illustrated
- Copy treatment
- top, cool, aspirational
Frame 5
adiClub EARN POINTS & UNLOCK REWARDS
- Composition / device
- floating device
- Content
- social proof
- Background
- illustrated
- Copy treatment
- top, benefit led, rewarding
Frame 6
SHOP EVERY DROP ONLINE & IN STORE
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- illustrated
- Copy treatment
- top, comprehensive, authoritative
Frame 7
INTRODUCING ON THE RADAR
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- illustrated
- Copy treatment
- top, fresh, editorial
Frame 8
GET IT FIRST WITH EXCLUSIVE ACCESS
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- illustrated
- Copy treatment
- top, exclusive, high octane
Explore by detail
Study the system behind the set
Design analysis
What makes this set work
Adidas employs a high-contrast, grit-infused design system that expertly mirrors urban street culture. By alternating between a clean, light concrete texture and a dark, cracked asphalt background, they establish a visual rhythm that emphasizes the product's durability and 'street' credibility. The typography is monolithic and authoritative, using a heavy sans-serif that demands attention. A key strategic choice is the prioritization of 'Drops' and 'adiClub' loyalty features over basic search functionality, signaling a move toward community-driven retail and scarcity marketing. Designers can emulate their use of extreme product close-ups within the UI frames, which makes digital inventory feel more tactile, and the clever implementation of textural backgrounds to avoid the sterile appearance of traditional e-commerce layouts.
Keep exploring
