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4.9
537.3K ratingsScreenshot story
The story begins with a strong value proposition and social proof, then guides the user through the chronological flow of saving, reserving, collecting, and tracking their environmental impact.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 6 frames, Too Good To Go most often uses panoramic composition and device treatment with solid backgrounds. 6 frames include visible caption copy.
Frame 1
App Store Awards 2023 Winner Cultural Impact Apple HELPING THE PLANET MADE tasty
- Composition / device
- collage
- Content
- social proof
- Background
- solid
- Copy treatment
- bottom, purposeful, playful
Frame 2
save FOOD FROM BAKERIES, RESTAURANTS, SUPERMARKETS AND MORE.
- Composition / device
- panoramic
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, informative, action oriented
Frame 3
reserve YOUR SURPRISE BAG BEFORE IT’S GONE.
- Composition / device
- panoramic
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- bottom, urgent, benefit led
Frame 4
collect YOUR GOODIES AT PICKUP TIME.
- Composition / device
- panoramic
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, rewarding, instructive
Frame 5
track THE DIFFERENCE YOU’VE MADE VIA THE IN-APP IMPACT TRACKER.
- Composition / device
- panoramic
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- bottom, analytical, impact driven
Frame 6
browse THE MAP FOR SURPRISE BAGS CLOSE TO YOU.
- Composition / device
- panoramic
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, exploratory, convenient
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Design analysis
What makes this set work
Too Good To Go utilizes a cohesive branding system centered on a deep teal background and high-contrast pale yellow typography. The strategy is highly action-oriented, with every caption beginning with a clear imperative verb (Save, Reserve, Collect, Track, Browse) in a distinct, playful font. A standout design choice is the panoramic 'scribble'-a light green organic line that flows continuously through frames 2 to 6, visually linking the functional steps of the user journey. The first frame establishes immediate credibility using the Apple Cultural Impact award badge. Designers can steal the 'verb-first' copywriting approach and the use of a simple, continuous graphic element to turn separate screenshots into a unified narrative thread.
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