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4.7
84K ratingsScreenshot story
The story begins with a bold call to 'serious' investors, followed by a logical progression from foundational assets like cash and stocks to advanced trading tools like options, margin, and proprietary AI-driven asset generation.
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The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 10 frames, Public most often uses floating device composition and device treatment with gradient backgrounds. 10 frames include visible caption copy.
Frame 1
Investing for those who take it seriously.
- Composition / device
- floating device
- Content
- social proof
- Background
- gradient
- Copy treatment
- bottom, authoritative, professional
Frame 2
High-yield cash Earn 3.3% APY.* No fees or minimums.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, benefit led, direct
Frame 3
Stocks Invest in thousands of stocks
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, informative, clear
Frame 4
Options Earn rebates on your options trades
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, sophisticated, enticing
Frame 5
Margin Access the industry's lowest margin rates
- Composition / device
- floating device
- Content
- feature callout
- Background
- gradient
- Copy treatment
- top, competitive, professional
Frame 6
IRAs Build a more modern IRA with a 1% match
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, progressive, rewarding
Frame 7
Crypto Trade crypto anytime, day or night
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, flexible, bold
Frame 8
AI Agents Automate any idea in your portfolio
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, innovative, tech forward
Frame 9
Generated Assets Turn any idea into an investable index with AI
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, empowering, cutting edge
Frame 10
Active trading API Program your trades with the Public API
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, expert, advanced
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Design analysis
What makes this set work
Public’s design strategy leans heavily on sophisticated contrast and high-end typography. By utilizing a serif font for headlines against a deep, dark-mode gradient background, they distance themselves from the 'gamified' look of competitors like Robinhood, signaling institutional-grade quality. The visual system bifurcates between light mode for standard banking/equity features and dark mode for 'Active Trading' (Options, Margin, API), effectively segmenting the user journey within a single set. Designers should note the use of 'UI proof'-showing complex workflows like AI agents and margin tables-which serves to validate the app's advanced technical capabilities. The bottom-aligned device in the first frame acts as a unique hook, drawing the eye to the asset variety tags below.
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