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The set opens with iconic imagery to establish brand authority as the 'official' home of the league, then transitions into real-time match engagement and personalization features. It concludes by highlighting the depth of the platform, from the world-famous Fantasy game to comprehensive historical archives and AI-powered assistance.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 9 frames, Premier League most often uses floating device composition and device treatment with gradient backgrounds. 8 frames include visible caption copy.
Frame 1
The official Premier League app
- Composition / device
- lifestyle photo
- Content
- lifestyle
- Background
- photo
- Copy treatment
- bottom, authoritative, brand focused
Frame 2
lifestyle presentation
- Composition / device
- lifestyle photo
- Content
- lifestyle
- Background
- photo
- Copy treatment
- none, triumphant, energetic
Frame 3
Follow every game with Matchday Live Verified live scores, statistics and table updates, including links to watch official broadcasts live wherever you are
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, informative, utility led
Frame 4
Don’t miss a moment with Matchday Stories Vertical storytelling of every match from every ground as it happens
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, dynamic, urgent
Frame 5
Personalise your app with myPremierLeague Follow the players, Clubs and matches that matter most to you
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, personal, benefit led
Frame 6
Listen live with Premier League Radio All the action as it happens from around the Premier League (excl. UK and Ireland)
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, direct, inclusive
Frame 7
Play Fantasy Premier League The world’s biggest fantasy football game, in Classic, Draft and Challenge format
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, social proof, playful
Frame 8
Explore every Premier League match ever played Including video, statistics and kits since 1992
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, nostalgic, comprehensive
Frame 9
Discover clubs and players Get closer with behind the scenes stories
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, inviting, intimate
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Design analysis
What makes this set work
The Premier League's screenshot strategy centers on 'official' brand authority. By leading with high-quality action photography of global superstars, they immediately distinguish themselves from third-party competitors. The layout uses a sophisticated 'floating panel' technique-placing specific UI elements like 'Next Match' cards or AI chat boxes on top of the device frame-to emphasize new features without cluttering the screen. The color system is disciplined, relying on their iconic deep purple and electric magenta gradients to create a premium, broadcast-quality feel. Copywriting is authoritative yet functional, frequently using superlatives like 'world's biggest' to reinforce market dominance. Designers should note how the app uses large, sans-serif typography at the top to maintain readability against vibrant backgrounds.
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