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4.8
85.8K ratingsScreenshot story
The story begins by challenging the user's perception of insurance, moving into a tour of flexible bundle options and specific product verticals, and finishing with a strong message of social impact and massive community validation.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 8 frames, Lemonade Insurance most often uses floating device composition and device treatment with solid backgrounds. 7 frames include visible caption copy.
Frame 1
onboarding presentation
- Composition / device
- floating device
- Content
- onboarding
- Background
- solid
- Copy treatment
- none, disruptive, bold
Frame 2
Get a bundle discount with any combination of Lemonade products
- Composition / device
- floating device
- Content
- feature callout
- Background
- solid
- Copy treatment
- top, benefit led, direct
Frame 3
Fair prices, based on how you drive
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, rational, reassuring
Frame 4
Great coverage, incredible price
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, value focused, confident
Frame 5
Keep your fur fam healthy and safe with our pet health insurance!
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, warm, playful
Frame 6
Protect your family's future with 100% digital term life insurance
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, protective, modern
Frame 7
We take a flat fee. Unused premium goes to causes you choose!
- Composition / device
- floating device
- Content
- feature callout
- Background
- solid
- Copy treatment
- top, altruistic, transparent
Frame 8
"UX, pricing, customer service. Lemonade has it all" "Just filed a claim and got paid in literally 7 seconds" #1 Consumer Rated Insurance in America! "Wow, this was hands down the best insurance experience ever" "I'm pretty sure this was easier than ordering pizza" "Wow, what an amazing company"
- Composition / device
- text only
- Content
- social proof
- Background
- solid
- Copy treatment
- overlay, reassuring, enthusiastic
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Study the system behind the set
Design analysis
What makes this set work
Lemonade utilizes a high-key, minimalist aesthetic that deliberately distances itself from the 'stuffy' imagery of traditional insurance. By combining white-on-white device frames with consistent custom line-art illustrations, the brand feels approachable and modern. Their strategy relies on a single 'pop' color (Lemonade Pink) to guide the eye toward value markers, such as the $5 entry price and CTA buttons. The copywriting is lean and benefit-first, prioritizing user experience over policy jargon. A designer should study the 'Giveback' slide, which successfully pitches a corporate business model as a desirable user feature. The final social-proof screen serves as a typographic 'wall of love,' providing the necessary trust signals to convert skeptical users after the initial product tour.
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