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4.8
3.2M ratingsScreenshot story
The set introduces Fidelity as a comprehensive 'all-in-one' financial hub before highlighting specific value-adds like human advisors, automated investing, and advanced trading tools. It concludes by reinforcing reliability through 24/7 support and the ultimate competitive hook: zero-commission trading.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 8 frames, Fidelity most often uses floating device composition and device treatment with solid backgrounds. 8 frames include visible caption copy.
Frame 1
All-in-one app Manage stocks, ETFs, mutual funds, crypto, and more.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, authoritative, comprehensive
Frame 2
Connect with a dedicated advisor Your Fidelity team is here to help grow and protect your wealth.
- Composition / device
- floating device
- Content
- social proof
- Background
- solid
- Copy treatment
- top, trustworthy, personal
Frame 3
Set your investing on repeat Easily choose when and how much to invest with our recurring investment tool.
- Composition / device
- floating device
- Content
- feature callout
- Background
- solid
- Copy treatment
- top, helpful, instructional
Frame 4
Help maximize your money You can earn more on your uninvested cash-no subscription fee required.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, benefit led, direct
Frame 5
Take your trading on the go Fidelity Trader+ Mobile mode is designed for faster trading, interactive charting, and real-time insights.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, professional, performance oriented
Frame 6
Fidelity Crypto® Explore and invest in crypto with confidence.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, modern, reassuring
Frame 7
24/7 customer support Get assistance with your investing questions online and by phone.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, supportive, accessible
Frame 8
$0 commissions Plus free tools to help you trade U.S. stocks and ETFs online.
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- solid
- Copy treatment
- top, bold, value driven
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Design analysis
What makes this set work
Fidelity’s design strategy leans heavily on 'Fidelity Green' to establish brand authority and instant recognition. The layout uses a floating-device approach on a two-tone solid background, which anchors the UI while keeping the focus on the content. Copywriting employs a sophisticated serif font for headlines to evoke traditional banking trust, paired with a modern sans-serif body for readability. A standout tactic is the early placement of the advisor screen, which humanizes a digital experience and builds a moat against robo-only competitors. Designers should note the high-contrast UI snippets that simplify complex financial data into digestible charts and clear action buttons, ensuring the app feels powerful yet accessible even to novice investors.
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