View on App Store
4.8
2M ratingsScreenshot story
The story begins with high-level social proof and a broad lifestyle promise before systematically demonstrating the specific tools-meditation, stories, music, and expert classes-used to achieve that wellness.
iPhone gallery
The complete screenshot set
Select any frame to study its layout, content, and palette.
Observed in the listing
Frame-by-frame listing evidence
Across 6 frames, Calm most often uses floating device composition and device treatment with gradient backgrounds. 6 frames include visible caption copy.
Frame 1
Apple App of the Year 2017
- Composition / device
- device in hand
- Content
- social proof
- Background
- gradient
- Copy treatment
- none, prestigious, authoritative
Frame 2
Sleep more. Stress less. Live better.
- Composition / device
- device in hand
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, aspirational, minimalist
Frame 3
Learn the life-changing skill of meditation
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, educational, benefit led
Frame 4
Sleep Stories to help you fall asleep
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, soothing, solution oriented
Frame 5
Music to help you focus, relax and sleep
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, versatile, benefit led
Frame 6
Masterclasses taught by world-renowned experts
- Composition / device
- floating device
- Content
- ui screenshot
- Background
- gradient
- Copy treatment
- top, professional, high value
Explore by detail
Study the system behind the set
Design analysis
What makes this set work
Calm's screenshot strategy is a masterclass in brand consistency and cognitive ease. By using a uniform blue-to-purple gradient background across all six frames, they reinforce a feeling of tranquility before the user even reads the text. The layout transitions from a dynamic, angled 'hero' perspective in the first two slides to a stable, centered 'utility' perspective for the features, signaling a shift from marketing hook to functional demonstration. The copywriting is lean and benefit-focused, using 'Action Verb + Desired Outcome' structures that minimize friction. Designers should emulate how Calm uses photography within the UI frames to provide human warmth and color contrast against the cool, monochromatic background system.
Keep exploring
